The Board of SeedIn Holdings announced this morning the appointment of Eddie Lee as Group Chief Executive Officer with effect from 13^th June 2016. Since May 2015, Eddie has been leading SeedIn Singapore as the Managing Director.

Over the span of one year, Eddie ensured strategic advancement for the company and operationally, delivered a membership growth of 340% and local SME funding growth of 100%.

Since joining SeedIn in 2013, Eddie demonstrated his ability to assimilate into different work environments, successfully balancing the company’s business with its technology needs.

With this appointment, he will oversee the business performance of SeedIn Singapore, Taiwan and Cambodia in current markets.

At the same time, Eddie will continue to search and identify new and attractive markets that will benefit from SeedIn’s financial services.

“SeedIn will continue to deepen her assistance for the SMEs by giving them the necessary support and tools required to excel in today’s new digital environment,” said Eddie.